Why All About Kibble exists
Better information for better bowls.
We believe complete, well-formulated kibble is an excellent everyday way to feed most dogs. Our job is to explain why, challenge misinformation and make the UK market easier to compare.
Our position
We are pro kibble and pro evidence. That means celebrating complete nutrition, controlled cooking, consistent portions, shelf stability and value without pretending every bag is equal or every marketing claim is meaningful.
What we do
- Build a structured directory of dry dog foods sold in the UK.
- Record declared nutrition, ingredients, pack sizes, prices and source dates.
- Publish science-based guides that answer common questions and challenge misinformation.
- Show our sources and correct factual errors when better information becomes available.
What we do not do
We do not sell rankings disguised as science. We do not declare one ingredient universally good or bad, and we do not turn a single percentage into an overall quality score. Suitability depends on the complete formulation, the manufacturer behind it and the individual dog.